Jennifer Hom

Jennifer Hom has been illustrating for tech for the better part of a decade.

Having cut her teeth as a Google Doodler for 6.5 years, she's since moved from drawing/animating/carving whimsical logos to building illustration systems. In 2016 she joined Uber to design their illustration style and their first brand illustration team.

Since then, she's taken on the role of Experience Design Manager of Product Illustration at Airbnb. Tasked to redesign their illustration system from the ground up, she's created a style centered on honesty, diversity, and own-ability.

You can follow Jennifer’s life and work on Instagram and Twitter.

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Step 7: Stay Nimble

Change is nature, it’s inevitable. When it comes your way, do you resist or adapt? In our final chapter, we explore technology’s effects on illustration, art education, and creative careers.

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Step 5: Stand out

Is the boom of illustration in tech all quantity, no variety? This week: the roots and risks of visual monoculture. Why do trends catch on and how do we rise above them to create truly unique voices?

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Step 4: Humanize, don't ostracize

When humanizing technology means illustrating humans (or even human-like characters), opportunities and risks abound. A tone-deaf approach could irritate, or worse, offend. This week, we learn how to represent people with an eye towards representation.

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Step 3: Design, seal, deliver

There’s a big difference between a “style” and a “system.” One is fragile, the other is flexible. One is pretty, the other is proven. This week, we examine the end of the Putnam Process. How do you ensure the successful launch and legacy of an illustrated brand?

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