Is the boom of illustration in tech all quantity, no variety? This week: the roots and risks of visual monoculture. Why do trends catch on and how do we rise above them to create truly unique voices?
Read MoreStep 3: Design, seal, deliver
There’s a big difference between a “style” and a “system.” One is fragile, the other is flexible. One is pretty, the other is proven. This week, we examine the end of the Putnam Process. How do you ensure the successful launch and legacy of an illustrated brand?
Read MoreStep 2: Trust the process
Illustration isn’t child’s play, witchcraft, or snake oil. It’s the product of practical, proven processes. And alliteration. In episode two, we discover how illustrated styles leap from ideation to visualization.
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